I wanted to write this article related to the new platforms as I do feel this is important. Pamela Bump (2021) on Hubspot (see reference below) takes you through several new platforms: TikTok Clubhouse Twitter Spaces Caffeine Instagram Reels Houseparty (Bump, 2021) The key here is that they are all interactive in one way or Read More
Tag: social media
Social – Good for Referrals and Inspiration, not so much for Shopping
Here is a short and sweet article I found on eMarketer (December 19, 2017). The article indicates that consumers still not flocking to social media to buy, but early stage influence of social media in the purchase cycle is crucial: https://retail.emarketer.com/article/state-of-social-commerce/5a396a6aebd40008a852a251?ecid=NL1016 I think this is right. We all look to others for ideas and inspirations, Read More