There is no doubt that creating segmentation and building cohorts matter a great deal when we are exploring the customer journey. These are needed to build the trends over time that we are looking for. We certainly want to know who we are looking at, and also what may have brought them to us or Read More
Tag: Customer journey
The Adobe Summit 2020
A brief introduction to Adobe Summit 2020. Better tracking and attribution of the customer journey. Read More
Market Research: The case for it and some basic terminology
First in a series around the need for market research in our digital age. Here we discuss initial importance and some basic definitions for those just starting out in this journey. Read More
Social – Good for Referrals and Inspiration, not so much for Shopping
Here is a short and sweet article I found on eMarketer (December 19, 2017). The article indicates that consumers still not flocking to social media to buy, but early stage influence of social media in the purchase cycle is crucial: https://retail.emarketer.com/article/state-of-social-commerce/5a396a6aebd40008a852a251?ecid=NL1016 I think this is right. We all look to others for ideas and inspirations, Read More
The Difference between the User Experience and the Customer Experience
A brief discussion of the difference between CX and UX Read More