A brief introduction to Adobe Summit 2020. Better tracking and attribution of the customer journey. Read More
Category: Content Management
A share for “The Audience (formerly known as the Audience)”
Here is an article that I found thought provoking from Mitch Joel, author of Six Pixels of Separation. The topic is about audiences, specifically your audiences. His point is well taken…we wanted diversity and today’s audiences are more diverse than our personas. In fact our personas may look nothing like our audiences. I agree, the Read More