Hello Class, Here is the link for the newest GTM file for GA4. Prof. T GTM for GA4 Read More
Blog
A Hubspot article on new platforms for 2021
I wanted to write this article related to the new platforms as I do feel this is important. Pamela Bump (2021) on Hubspot (see reference below) takes you through several new platforms: TikTok Clubhouse Twitter Spaces Caffeine Instagram Reels Houseparty (Bump, 2021) The key here is that they are all interactive in one way or Read More
My brief thoughts
This is a brief discussion of what I view to be important. Read More
2020…Not What We Expected
It has been a challenging 2020. Here is to a better 2021. Read More
Significance of Brand Positioning. Yes, it still matters
Brand positioning is strategic. Positioning helps you to distinguish and differentiate your brand from others. Positioning is what allows you to communicate your offer to the right audience. In essence, positioning should be the starting point for any brand or offering. Personally, I take the stance that positioning still matters a great deal. Without understanding Read More
Building a brand with Influencers
The brand has been in trouble for a while now, and with brand influencers, it has become even more so. But there also is an upside. Read More
“Brand Perception is More Important than Brand Awareness”
The other day I was sitting on yet another Zoom meeting when someone used the phrase above. It struck me immediately because I also happen to believe this is true. How your brand is perceived will matter a great deal more than how aware people are of your brand. A brand (today) Read More
The Customer Journey – Segmentation, Cohorts and Behavior Flow
There is no doubt that creating segmentation and building cohorts matter a great deal when we are exploring the customer journey. These are needed to build the trends over time that we are looking for. We certainly want to know who we are looking at, and also what may have brought them to us or Read More
The Adobe Summit 2020
A brief introduction to Adobe Summit 2020. Better tracking and attribution of the customer journey. Read More
Time has come to begin posting again…
The time has come to post again. I will willingly admit that maintaining a blog has not been my strength. Because of that, I am going to try a new approach. At least once a week (most likely Wednesdays) I will post something that interests me. There may be additional posts, especially now that we Read More