I wanted to write this article related to the new platforms as I do feel this is important. Pamela Bump (2021) on Hubspot (see reference below) takes you through several new platforms:
- TikTok
- Clubhouse
- Twitter Spaces
- Caffeine
- Instagram Reels
- Houseparty (Bump, 2021)
The key here is that they are all interactive in one way or another and they have unique features. It is worth reading about these platforms. But understand, that does not mean you should use them all, and you may stretch yourself too thin if you try. The key here is evaluating which ones that you do need to be on.
But what I found most interesting was the section entitled “How to Navigate the New Social Media Landscape” This brief section was even more illuminating as it asked 6 key questions that are incredibly important. All the questions are significant, but the one that matters the most is “Will Audiences even be interested in the platform?”.
That is the kicker because if your audience has no interest in the platform (for example, Clubhouse). You might be wasting your time there and it would be better to put more effort into the platforms that already DO interest your target audience.
That said, if your fanbase IS interested in Clubhouse, then you may need to be there. And that is the dilemma.
As an aside, I have attached another HubSpot book related to 2022 Social Media Trends that you might find interesting. Let me know what you think. I especially like Pages 3 and 4.
Thoughts?
References:
Bump, P. (2021, July 21). 6 New Social Media Platforms Marketers Should Watch in 2021. Retrieved from: https://blog.hubspot.com/marketing/new-social-media
HubSpot & Talkwalker (2021). 2022 Social Media Trends Report. Retrieved from: https://offers.hubspot.com/social-media-trends-report-2022?hubs_post-cta=author&hubs_post=blog.hubspot.com%2Fmarketing%2Fnew-social-media&_ga=2.70152144.1982670979.1636413478-1403227976.1630268138