Building segments: From a customer perspective. Market Research – Article 2

Market research can be big help to creating sustainable and profitable growth and adding depth to our offerings in the marketplace. As I stated in the initial article in this market research series, the digital world makes this easier to accomplish than ever before. The key is to not overreact (not act on false positives Read More

Market Research: The case for it and some basic terminology

First in a series around the need for market research in our digital age. Here we discuss initial importance and some basic definitions for those just starting out in this journey. Read More