Market Research: The case for it and some basic terminology

First in a series around the need for market research in our digital age. Here we discuss initial importance and some basic definitions for those just starting out in this journey. Read More

Social – Good for Referrals and Inspiration, not so much for Shopping

Here is a short and sweet article I found on eMarketer (December 19, 2017). The article indicates that consumers still not flocking to social media to buy, but early stage influence of social media in the purchase cycle is crucial: https://retail.emarketer.com/article/state-of-social-commerce/5a396a6aebd40008a852a251?ecid=NL1016 I think this is right. We all look to others for ideas and inspirations, Read More