“Brand Perception is More Important than Brand Awareness”

      The other day I was sitting on yet another Zoom meeting when someone used the phrase above. It struck me immediately because I also happen to believe this is true. How your brand is perceived will matter a great deal more than how aware people are of your brand. A brand (today)

Time has come to begin posting again…

The time has come to post again. I will willingly admit that maintaining a blog has not been my strength. Because of that, I am going to try a new approach. At least once a week (most likely Wednesdays) I will post something that interests me. There may be additional posts, especially now that we