This is a brief discussion of what I view to be important. Read More
Category: Customer Journey
The Customer Journey – Segmentation, Cohorts and Behavior Flow
There is no doubt that creating segmentation and building cohorts matter a great deal when we are exploring the customer journey. These are needed to build the trends over time that we are looking for. We certainly want to know who we are looking at, and also what may have brought them to us or Read More
The Adobe Summit 2020
A brief introduction to Adobe Summit 2020. Better tracking and attribution of the customer journey. Read More
Time has come to begin posting again…
The time has come to post again. I will willingly admit that maintaining a blog has not been my strength. Because of that, I am going to try a new approach. At least once a week (most likely Wednesdays) I will post something that interests me. There may be additional posts, especially now that we Read More
Building segments: From a customer perspective. Market Research – Article 2
Market research can be big help to creating sustainable and profitable growth and adding depth to our offerings in the marketplace. As I stated in the initial article in this market research series, the digital world makes this easier to accomplish than ever before. The key is to not overreact (not act on false positives Read More
Market Research: The case for it and some basic terminology
First in a series around the need for market research in our digital age. Here we discuss initial importance and some basic definitions for those just starting out in this journey. Read More
Social – Good for Referrals and Inspiration, not so much for Shopping
Here is a short and sweet article I found on eMarketer (December 19, 2017). The article indicates that consumers still not flocking to social media to buy, but early stage influence of social media in the purchase cycle is crucial: https://retail.emarketer.com/article/state-of-social-commerce/5a396a6aebd40008a852a251?ecid=NL1016 I think this is right. We all look to others for ideas and inspirations, Read More
The Difference between the User Experience and the Customer Experience
A brief discussion of the difference between CX and UX Read More
A share for “The Audience (formerly known as the Audience)”
Here is an article that I found thought provoking from Mitch Joel, author of Six Pixels of Separation. The topic is about audiences, specifically your audiences. His point is well taken…we wanted diversity and today’s audiences are more diverse than our personas. In fact our personas may look nothing like our audiences. I agree, the Read More
Facilitating the Customer Journey…
At this point, we all “know” that creating and distributing content that is compelling and engaging to our contacts is vitally critical to success in our digital world. What has not always been equally clear is that the content must fit the need of our visitor at that moment in time, and that different stages Read More