Brand positioning is strategic. Positioning helps you to distinguish and differentiate your brand from others. Positioning is what allows you to communicate your offer to the right audience. In essence, positioning should be the starting point for any brand or offering. Personally, I take the stance that positioning still matters a great deal. Without understanding
The brand has been in trouble for a while now, and with brand influencers, it has become even more so. But there also is an upside.
The other day I was sitting on yet another Zoom meeting when someone used the phrase above. It struck me immediately because I also happen to believe this is true. How your brand is perceived will matter a great deal more than how aware people are of your brand. A brand (today)