Here is an article that I found thought provoking from Mitch Joel, author of Six Pixels of Separation. The topic is about audiences, specifically your audiences. His point is well taken…we wanted diversity and today’s audiences are more diverse than our personas. In fact our personas may look nothing like our audiences. I agree, the Read More
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Facilitating the Customer Journey…
At this point, we all “know” that creating and distributing content that is compelling and engaging to our contacts is vitally critical to success in our digital world. What has not always been equally clear is that the content must fit the need of our visitor at that moment in time, and that different stages Read More
Hello world!
Welcome to the blog affiliated with Growth Strategy Advisors site. We will post thoughts here that we feel will be helpful to our clients. The topics will range from strategy to thoughts on the “new marketing” and sometimes will be general business reflections or thoughts on life in this modern world we live in. Occasionally, we Read More