First in a series around the need for market research in our digital age. Here we discuss initial importance and some basic definitions for those just starting out in this journey. Read More
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Social – Good for Referrals and Inspiration, not so much for Shopping
Here is a short and sweet article I found on eMarketer (December 19, 2017). The article indicates that consumers still not flocking to social media to buy, but early stage influence of social media in the purchase cycle is crucial: https://retail.emarketer.com/article/state-of-social-commerce/5a396a6aebd40008a852a251?ecid=NL1016 I think this is right. We all look to others for ideas and inspirations, Read More
The Difference between the User Experience and the Customer Experience
A brief discussion of the difference between CX and UX Read More
A share for “The Audience (formerly known as the Audience)”
Here is an article that I found thought provoking from Mitch Joel, author of Six Pixels of Separation. The topic is about audiences, specifically your audiences. His point is well taken…we wanted diversity and today’s audiences are more diverse than our personas. In fact our personas may look nothing like our audiences. I agree, the Read More
Facilitating the Customer Journey…
At this point, we all “know” that creating and distributing content that is compelling and engaging to our contacts is vitally critical to success in our digital world. What has not always been equally clear is that the content must fit the need of our visitor at that moment in time, and that different stages Read More
Hello world!
Welcome to the blog affiliated with Growth Strategy Advisors site. We will post thoughts here that we feel will be helpful to our clients. The topics will range from strategy to thoughts on the “new marketing” and sometimes will be general business reflections or thoughts on life in this modern world we live in. Occasionally, we Read More